Growing a Cosmetic Surgery Clinic's Online Presence
Delivered a comprehensive SEO and PPC strategy for a leading aesthetics clinic, achieving a 23.45% increase in leads and 30.57% more PPC conversions through treatment page optimisation, strategic content marketing, and targeted link building.
The ChallengeA prominent aesthetics and cosmetic surgery clinic needed to improve their organic search visibility and lead generation. Their treatment pages weren't optimised for search intent, internal linking was weak, and they lacked a content strategy to support their core service pages. On the paid side, there was room to improve conversion rates and reduce cost per lead.
My Approach- 01
Optimised all treatment pages for both SEO performance and conversion rate, ensuring content aligned with search intent and encouraged enquiries.
- 02
Rebuilt the internal link strategy to create clear pathways between related treatments, blogs, and pillar pages.
- 03
Identified pillar pages (the most important core business pages) and built a content ecosystem around them with targeted blog posts going after achievable keywords.
- 04
Executed a sustained link building campaign directed at treatment pillar pages to build domain authority, growing DR from 29 to 37.
- 05
Ran and optimised PPC campaigns in parallel, focusing on high-intent treatment keywords to capture ready-to-convert traffic.
- The increase in clicks started in January after finishing treatment page optimisation and improving internal link mappings.
- Blog content targeting easy keywords around key treatments became a consistent source of both traffic and internal link equity.
- The combination of SEO and PPC created a compounding effect: organic improvements reduced reliance on paid while PPC captured high-intent traffic immediately.
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