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The Reddit Citation Effect: I Analyzed 1800+ LLM Conversations To Understand
AI in Marketing Jul 2, 2026

The Reddit Citation Effect: I Analyzed 1800+ LLM Conversations To Understand

We analyzed 1,828 AI-driven buyer-research conversations and 35,946 source citations to answer one question: when language models research a purchase, how do they use Reddit, and what decides which threads they trust?

Oussama Bettaieb Oussama Bettaieb
12 min read

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