Practical strategies and deep dives into the tools, tactics, and thinking behind sustainable organic growth for B2B businesses.
The 5-step Reddit playbook I use to get brands cited in AI search: find the right subreddits, answer the open questions, show up authentically, keep a cadence, and measure citation share, not karma.
8 min read
The same 1,828 AI buyer-research conversations behind The Reddit Citation Effect, this time following the 1,606 citations that pointed at LinkedIn. What gets a post, a person, or a company into an AI answer when it researches a purchase?
11 min read
We analyzed 1,828 AI-driven buyer-research conversations and 35,946 source citations to answer one question: when language models research a purchase, how do they use Reddit, and what decides which threads they trust?
12 min read