Doubling Traffic & Leads for a Scar Removal Clinic

Transformed a specialist medical clinic's digital presence with a full SEO and PPC strategy, doubling both users and leads, growing domain rating from 4 to 29, and achieving a 92.91% increase in monthly organic visitors.

A specialist medical practice focused on scar treatment needed to build their online presence. Despite offering highly specialised services, their online visibility was almost non-existent: a domain rating of just 4, minimal organic traffic, and treatment pages that weren't ranking for relevant search terms. They needed a complete digital strategy to compete in a medical niche where trust and authority are everything.

1. 01

   Optimised all treatment pages for SEO and conversions, restructuring content to match how patients actually search for scar treatments and building trust signals throughout.

2. 02

   Built a strategic internal linking architecture connecting treatment pages, condition pages, and supporting blog content into a cohesive pillar page structure.

3. 03

   Identified and created pillar pages for core treatments, then produced targeted blog content around each pillar to capture long-tail keywords and funnel link equity.

4. 04

   Executed an aggressive link building campaign to build domain authority from scratch, growing DR from 4 to 29, a 25-point increase.

5. 05

   Managed PPC campaigns targeting high-intent medical queries, achieving a cost per lead of just £19.90.